Notes from the Parley team on international affairs, media, digital campaigning and reputation. Written by practitioners, for people who have to make the call.
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Paid reach has its place. But the followers who share, argue and turn up are usually the ones who found you on their own. Here's how to earn them.
Continue reading : Ten ways to grow a social media audience without buying one
Most reputational damage is done before the first statement goes out. What every board should agree before the phone rings, and what to do when it does.
Comment editors turn down nine pieces in ten. A former newsdesk hand explains what gets through and why most submissions never stood a chance.
Supply-chain laws in Europe are turning human rights into a boardroom issue. What that means for companies, campaigners and the stories journalists chase next.
Written evidence is read by more people than you think, and ignored more often than it should be. How to write a submission MPs will quote.
False stories about organisations now spread faster than corrections. How to spot a coordinated campaign early, and when responding makes it worse.
Most organisational podcasts stop by episode six. Four questions to answer honestly before you buy a microphone.
For activists and civil society groups, one quote can protect or endanger. Practical rules for working with international correspondents.
One in five people in the UK has a disability. If your campaign site shuts them out, you're losing supporters before you've started.