Film & Explainers
Two minutes that explain everything
Every campaign has a lot of moving parts. The one people remember is usually a film.
Online audiences are flooded with content, messages and choices, and video is the format they're most likely to stop for, watch and share. We make animated explainers, short documentaries, interview films and social cuts that take complicated issues and make them clear, human and hard to ignore.
Why most organisational videos don't get watched
Too long. Too many messages. Filmed before anyone decided who it was for or where it would be seen. The result is a polished film with 300 views, most of them from staff.
A good explainer starts with one question the audience already has, and answers it better than anyone else.
How Parley is different
We're communicators first and film-makers second. Every script is written by people who understand your issue, your opponents' arguments and what a journalist or policymaker will pick apart. We plan distribution before a frame is shot, so the finished film has somewhere to go on the day it launches.
We produce in-house for animation and edit, and work with trusted camera crews in more than 20 countries for location filming.
What’s included
- Concept, research and scriptwriting
- Animated explainers (2D motion graphics and illustration)
- Interview and documentary-style filming, in the UK and abroad
- Testimony films with sensitive handling of vulnerable contributors
- Editing, subtitling and translation
- Cut-downs for social platforms in every aspect ratio
- Distribution planning, press screenings and paid promotion
- Performance reporting
How we work
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Brief.
One audience, one question, one action.
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Script.
Written, tested and signed off before production.
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Produce.
Animation, filming and edit.
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Launch.
Press, social, partners and paid, planned in advance.
Questions we’re often asked
How long should an explainer be?
Usually 90 seconds to two and a half minutes. Short enough to finish, long enough to make the case.
Can you film in difficult locations?
Yes, with proper risk assessment, local fixers and duty of care for crews and contributors. We'll tell you honestly when a location isn't safe.
How long does a project take?
A typical animated explainer takes four to six weeks from brief to delivery. Faster turnarounds are possible for rapid-response work.
Need to explain something complicated?
Most of our work starts with a quiet call before anything reaches the press. Tell us what's happening. We'll tell you honestly whether we can help.
Talk to us