Crisis & Reputation
Calm, fast and on the record
A crisis rarely arrives with notice. A journalist emails at 6pm with a 10am deadline. A leaked document starts circulating. A foreign government puts your name in a press statement. What you do in the next 48 hours shapes how you're seen for years.
We advise organisations and individuals facing allegations, litigation, investigations, political attack, activist campaigns and online disinformation. We work closely with legal teams, so every public word is accurate, defensible and consistent with the case.
Why silence isn't a strategy
The instinct under attack is to say nothing and wait for it to pass. Sometimes that's right. More often, the gap is filled by your opponents, by speculation or by a search result that follows you for a decade.
The opposite mistake is just as costly: a rushed statement, an angry post, a spokesperson who hasn't been prepared. Good crisis work is about judgement, knowing when to speak, what to say, who should say it and where.
How Parley is different
A senior partner takes your call, day or night, and stays with you until it's over. We've handled crises in courtrooms, parliaments and newsrooms on four continents, so we know how a story travels from a local paper in one country to a wire service and then into the inbox of your board, your bank and your regulator.
We also do the unglamorous work that stops the next crisis: preparation, scenario planning and rebuilding trust once the headlines move on.
What’s included
- 24/7 crisis response with a named senior lead
- Holding statements, Q&A and reactive lines, agreed with counsel
- Journalist handling and correction requests
- Litigation communications alongside legal teams
- Monitoring across press, broadcast, social and messaging channels
- Disinformation response, including evidence packs for platforms and press
- Crisis preparedness: risk audits, playbooks and simulation exercises
- Reputation recovery: search, narrative and stakeholder rebuilding
How we work
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Assess.
Within hours: the facts, the risks, who is saying what.
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Contain.
Agreed lines, prepared spokespeople, a clear chain of sign-off.
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Respond.
Proactive and reactive media, digital and stakeholder work.
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Recover.
Rebuilding trust and hardening you against the next one.
Questions we’re often asked
Will our conversation be confidential?
Yes. We sign NDAs as standard and, where appropriate, work under instruction from your solicitors.
How quickly can you respond?
Within the hour, any day of the year. Call the number on our contact page.
Can you get a story taken down?
We can get factual errors corrected and, working with your lawyers, pursue legitimate complaints. We don't use intimidation or fake reviews, and we won't pretend accurate reporting is false.
Facing a difficult story?
Most of our work starts with a quiet call before anything reaches the press. Tell us what's happening. We'll tell you honestly whether we can help.
Talk to us