Digital & Social
Build communities that talk back
An online audience is only worth having if it listens, trusts you and does something when you ask.
We plan and run social and digital campaigns for NGOs, foundations, businesses and public figures working on difficult international issues. That means strategy, content, community management, influencer and partner outreach, paid amplification and the reporting to show what worked.
We work on LinkedIn, X, Instagram, YouTube, TikTok, WhatsApp channels and Telegram, and on the regional platforms that matter in the markets our clients care about.
What's a social media consultant actually for?
For many organisations, social media is an afterthought. The platforms are free and any graduate seems confident enough to post on them, so the job goes to a junior member of staff with no communications background and even less time. A year later, the chief executive wonders why there are 800 followers, a handful of likes and no sign that anyone important is paying attention.
So some organisations hire the big names. Plenty of large agencies will happily charge a hefty retainer, then pass the day-to-day work to their least experienced staff. The return is disappointing at best. At worst, a careless post becomes the story.
How Parley is different
We don't hand your account to the most junior person in the building. Good social media needs a clear strategy, well-crafted content and a voice people believe. Communities don't want to be broadcast at; they want a conversation. Humour, irony and the occasional controversy all have their place, but they need senior judgement.
There's no shortcut. You can't buy your way to a trusted audience. It takes a team that works at it, day by day and sometimes hour by hour.
What’s included
- Audit of your channels, audience and competitors
- Channel strategy and a realistic content plan
- Content creation: copy, graphics, short video, carousels, threads
- Community management and moderation, including out of hours
- Partner, creator and coalition outreach
- Paid social planning, targeting and optimisation
- Social listening and early warning for emerging risks
- Monthly insight reports with clear recommendations
How we work
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Audit.
Where you are, who's listening and who isn't.
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Plan.
A strategy with measurable goals and a content calendar.
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Run.
Daily publishing and community management by senior staff.
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Learn.
Monthly reviews that change what we do next.
Questions we’re often asked
Will you buy followers or use bots?
Never. It breaches platform rules, it damages trust and it's usually obvious to journalists. Everything we build is organic or clearly paid.
Can you take over our existing channels?
Yes. We'll audit what's there, keep what works and fix what doesn't. You keep full ownership and admin access at all times.
Do you work in languages other than English?
Yes: Spanish, Portuguese, French and Polish in-house, and trusted native-speaker partners for Arabic, Swahili, Thai and Bahasa.
Want an audience that actually listens?
Most of our work starts with a quiet call before anything reaches the press. Tell us what's happening. We'll tell you honestly whether we can help.
Talk to us